New(ish) mum Samantha Dooey-Miles is charting her life in doodles. This week, she’ll see you later. What does that even mean?

Doodlebug, in its penultimate week, is finally going to hit the big issues I know you’ve been waiting for it to discuss. I don’t mean the bloody snap election or the impending threat of nuclear war, no: let’s talk about a commercial for McDonald’s coffee from 2013.

This particular televisual treat stands out in burger chain advertisement history due to the bit 11 seconds in when a teenage girl tells her friends a guy has sent her a text message that reads, “See you later.” She asks her cool gang of fast food-coffee drinking pals, “See you later – what does that even mean?” It is forever etched on my brain.

I am not a huge McDonald’s fan (being both vegetarian and rarely hungover). I could not tell you what any other ad campaign they’ve ever done looks like, but I remember this one perfectly because of that one line. That one ridiculous line that irked me and my husband to irrational levels of annoyance.

I’ve pored over text messages from boys in my time. Messages that made me feel like Tom Hanks’s character from The Da Vinci Code, trying to crack symbols and signs that had to be viewed from the right angle in a certain kind of light in the precise latitude and longitude dictated by the Illuminati for them to make sense. ‘See you later’, though? That’s nice and easy: it means he will see you later.

The actors in this advert have probably forgotten they were in it; the producer that made it no doubt can’t remember asking the scriptwriter to craft some hip happening chat between a group of attractive teenage girls.

The last two people thinking about this advert are me and the man I’m married to. We say, “See you later – what does that even mean?” to each another around five times a week, which means we have quoted those words at one another at least 1,040 times. The only thing we’ve said to one another more is asking if the other wants a cup of tea.

Why am I talking to you about an old, mediocre advert? Because this is my second to last chance to share my nonsense with you and this is very much my sort of nonsense.

And also because life is crap sometimes and there are terrible things happening in the world, so when you have something that gives you joy, why not do it 1,040 times and then a few more times too.

See you later! (What does that even mean?)

See Samantha’s other doodles here.


  • googleplus
  • linkedin
  • rss
  • pinterest

Written by Samantha Dooey-Miles

Sam is a first-time mum doodling and blogging her way through teething, nappies and the constant struggle of never quite being sure whether she lives in Essex or London. Find her blog at anewessexgirl.com.